The atmosphere was electric as we opened store numero 5 in Dublin, making that 11 Boojum stores in total.
Our newest store in Hanover Quay was the location of our latest secret sesh – customary for store openings to get the shine off our new equipment. Last Wednesday (11th Oct) our Newjum was buzzing and the atmosphere was electric as we partied with the Joe.ie competition winners. We also handpicked a lucky few who were on their way to a show in the Bord Gáis theatre to sneak into the party and sample the biggest Mexican flavours ever to hit Grand Canal Dock! Spirits were high as the night went on and it’s safe to say there might have been a few sore heads the next morning!
When we threw the doors open on Thursday morning, hordes of hungry people flocked in to get their hands on one of our bespoke black and coloured Dublin tees featuring well known landmarks such as the Ha’penny bridge, Pheonix Park and the Spire to name a few. The first 200 managed to get their hands on one of the free tees and a free burrito, but we were so overwhelmed by the turnout that rolled out another 50 free burrito. I know we’ve said it before but we really do have the best customers in the world!
Our new store will have the same opening hours as all others, 11.30am-10pm every day, so you can get your Boojum fix when the craving hits. And we’ll have our Click n’ Collect service up and running before you know it, so hectic lunch time worries will soon be a thing of the past in Hanover Quay! Or why not be an office Rockstar and order catering for your team, delivered directly into your office with our new Boojum catering service? We’ll be launching both services shortly so keep an eye out on our social media channels to ensure you don’t miss out!
Hanover Quay – thanks for such an epic opening! And if you missed out on this one, we’ll have another shiny Newjum ready to go in Smithfield before you know it so keep your eyes peeled!
If you don’t already follow us on Facebook, Twitter, Instagram and Snapchat then get on it because you’re missing out on some seriously good banter! And if you were lucky enough to be at our opening, tag your pics #Boojum and we’ll repost some of them on our feed.